What Exactly Can Digital Signage Bring To Us
Does the digital signage make consumers feel that this thing is flashy but not real? Is it just a new means of promotion for businesses? Actually, no! For consumers, it is a tool for consumers to communicate with merchants, consumers can communicate with merchants in depth through pictures, sounds and text messages, and merchants do not need to arrange promotional staff at each sales terminal, thus greatly saving the labor costs of the channel.
From the consumer’s point of view, most people reject advertising. The advertising machine is used to play all kinds of promotions or image advertising terminal, so whether it will make consumers averse or disgusted emotions.
In fact, valuable advertising messages are not rejected by consumers, such as when you buy beer and the advertising machine next to you suggests how much is the right amount for adults to drink in general. When you buy shampoo, the advertising machine is broadcasting different types of hair for different models and brands of shampoo and other information, you will definitely feel a brighter look. Therefore, the business through the advertising machine to the consumer information must take care of the depth of consumer perception and communication of the mind, the content of advertising is king! Advertising should be considered from the consumer’s point of view, so that the power of advertising machines can be truly played out, so that businesses make a lot of money while also allowing consumers to spend more rationally.
Finally, the advertising machine is just a new way of publicity, tools, advertising is content-based, how to bring consumers to help more important!