Understanding of LCD advertising display
LCD advertising display uses liquid crystal display to play video advertising to deliver a full range of product information, promotional information to consumers, especially suitable for high-end brands of integrated multimedia technology, It is placed next to the products in the sales terminal and can be opened automatically for publicity. Compared with other traditional media and promotion methods, it is extremely low investment and high cost performance.
The benefits of choosing LCD advertising display:
- Increase brand awareness: LCD advertising display can showcase a company’s brand, products and services, attracting customers’ attention and increasing brand awareness.
- Increase sales: LCD advertising display can increase sales by displaying promotional information and offers to customers while displaying products.
- Cost saving: LCD advertising display can replace traditional promotion methods, such as posters and flyer, saving printing and distribution costs.
- Flexibility: LCD advertising display can change advertising content at any time, adapt to market demand and current hot spots, and improve the publicity effect.
- Interactivity: LCD advertising display can add interactive functionsto attract customer participation and improve the marketing effect, such as touch screen, sweeping codeetc.
- Environmental protection: LCD advertising display does not require the use of traditional promotional materials such as paper and spray paint, reducing the pollution of the environment.
The advantages of LCD advertising display include:
- clear images: LCD advertising displayuses LCD technology for a clear, vibrant display, allowing for high-definition images.
- Rich content playback: LCD advertising display can play various formats of media content, including text, pictures, audio, video, etc.
- Convenient and quick update: The advertising content can be updated online through the Internet and internal network, which is instant and flexible.
- High reliability: LCD advertising display adopts professional playback system and embedded computer, with high stability and reliability.
- Environmental protection and energy saving: LCD advertising display has low energy consumption and does not produce noise and harmful gases, which meets the requirements of environmental protection and energy saving.
- Cost saving: LCD advertising display can play multiple ads at the same time, avoiding the tedious work of traditional poster ads that need to be replaced, and also reducing the cost of ad production and distribution.
After understanding the advantages of LCD advertising display, let us know
How to buy LCD advertising display.
How to choose a satisfactory LCD advertising display has become a big problem. Some people think that the longer the LCD advertising display is used, the better. Others think that the brighter the screen, the better… I guess that’s what you’re thinking right now, isn’t it? If you feel the same way, then we are sorry to tell you that you have chosen a minefield!
Firstly, blindly seeking HD, thinking that the higher the screen brightness, the better.
The brighter the LCD advertising display screen, the better. The brightness of the screen is a superimposed effect, including contrast, viewing angle, viewing distance, the brightness of the surrounding environment, playback content, etc.. If you simply pursue high brightness, not necessarily achieve particularly good applications, but also may have a negative impact. For example, the higher the brightness of the screen, the more heat generated, the higher the power consumption. Not only the service life will be shortened, but maintenance costs will also to be increased. In addition, the high cost of the high-gloss product itself can significantly increase capital investment and is not in line with established economics. Also, in indoor applications, overly bright screens may cause eye discomfort, thus affecting the viewing experience.
Secondly, blindly pursue the use of time, think the longer the use of time the better.
When buying LCD advertising display, hope that the longer the better, but in the long run, this idea is not desirable. Because the longer the display is used, the higher the technical requirements will be, the higher the manufacturing costs will naturally be, and the more money the user has to invest. And LCD advertising display can support 24 hours of continuous playback, but if the high load operation, will also have a certain impact on the service life. In general, when the use time is too long, you should give the network advertising machine a normal rest time (such as setting a timer switch, you can turn off at night and open during the day to extend the service life of the LCD advertising display.
Thirdly, the blind pursuit of a thinner body, thinking that the smaller the size, the better.
Although the smaller LCD advertising display is more flexible to install, it puts higher requirements on thermal design. The increased technical threshold not only leads to increased costs, but also increases the potential risk of use. After all, LCD advertising display needs 7×24 hours continuous operation, once the heat dissipation problems, it may cause failure problems.
How to add advertising content to the LCD advertising display after selection?
1.Stand-alone version to add content to publish.
If we buy a stand-alone advertising machine, then we need to buy a TF card reader to add content, then insert the TF card into the card reader, then connect the card reader to the computer, copy the content you want to add to the card, then unplug it and insert it into the advertising machine to play. This method is relatively simple and convenient;
2.Online content publishing
If you want to use wireless to change the playback content of network advertising machine, you need to ensure that its network advertising machine has the function of reading wireless transmission data, wireless receiving devices (such as WIFI, 3G, etc.) , and related software. Finally, we need to have a client that can support the download of advertising devices, which is a web server. Then you can use wireless to change the playback content of the network advertising machine.
How to add advertising content to the LCD advertising display after selection?
1.Stand-alone version to add content to publish.
If we buy a stand-alone advertising machine, then we need to buy a TF card reader to add content, then insert the TF card into the card reader, then connect the card reader to the computer, copy the content you want to add to the card, then unplug it and insert it into the advertising machine to play. This method is relatively simple and convenient;
2.Online content publishing
If you want to use wireless to change the playback content of network advertising machine, you need to ensure that its network advertising machine has the function of reading wireless transmission data, wireless receiving devices (such as WIFI, 3G, etc.) , and related software. Finally, we need to have a client that can support the download of advertising devices, which is a web server. Then you can use wireless to change the playback content of the network advertising machine.
After the maintenance is also quite important, LCD advertising display need how to maintain it?
- do not expose the product to rain, sunlight environment, so as not to affect the normal use of the product.
- before cleaning the LCD advertising machine screen, please unplug the power cord, to ensure that the advertising machine in a power-off state, with a clean soft cloth without threads gently wipe (preferably with a cloth to wipe the eyes), do not use aerosol directly on the screen.
- because most of the LCD advertising machine used in public places, voltage instability may cause equipment damage. It is recommended to use a stable utility 220V, do not and elevator power supply and other high-power equipment to use a common power supply. If the voltage is often unstable in places such as: subway stations, buses, etc., please be sure to use the appropriate voltage stabilization equipment for voltage stabilization, otherwise it is easy to cause the advertising machine unstable work, and may even burn the advertising machine.
- please read this manual carefully before inserting and removing the TF card, if the TF card can not be inserted, do not insert it, so as not to damage the TF card pins, when this problem occurs, you need to check whether it is inserted backwards.
- Please do not plug and unplug the TF card in the power on state, it should be operated after the power off.
- please do not block the ventilation holes and audio pronunciation holes on the advertising machine shell. Do not put the advertising machine near the radiator, heat source or any other equipment that may affect the normal ventilation.
- this machine with automatic power saving function, such as external DVD state, just turn off the DVD, the machine will automatically shut down after a few seconds. If the machine does not work for a long time, please open the security lock at the card to turn off the 220V power, or directly unplug the power.
- a special reminder do not disassemble or repair the LCD advertising machine by yourself to avoid high voltage electric shock or other dangers, should ask professional maintenance personnel to complete all maintenance work.
